TY  - BOOK
AU  - Bedbury,Scott
AU  - Fenichell,Stephen
TI  - A new brand world: 8 principles for achieving brand leadership in the 21st century 
SN  - 0670030767
AV  - HD 69.B7 B36 2002
U1  - 658.8/27 21
PY  - 2002///
CY  - New York
PB  - Viking
KW  - Brand name products
KW  - New products
KW  - Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
UR  - http://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
ER  -