TY  - BOOK
AU  - Cron, William L.
AU  - DeCarlo, Thomas E.
TI  - Sales management: Concepts and cases 
SN  - 978-81-265-2638-3
AV  - HF 5438.4 .C76 2010
PY  - 2010///
CY  - New Delhi
PB  - Wiley India
KW  - Sales management
KW  - Case studies
ER  -