TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V. 
AU  - Day, George S.
TI  - Marketing research
SN  - 978-81-265-1791-6
AV  - HF 5415.2 .A25 2007
PY  - 2007///
CY  - New Delhi
PB  - Wiley India
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -