TY  - BOOK
AU  - Meldrum, Mike
AU  - McDonald, Malcolm
TI  - Marketing in a nutshell: key concepts for non-specialists 
SN  - 978-0-7506-8133-9
AV  - HF 5410 .M45 2007
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes index
ER  -