TY  - BOOK
AU  - "Jain, Subhash C."
AU  - Haley, George T.
TI  - Marketing : Planning and Strategy
SN  - 9781426639074
AV  - HF 5415.13 .J35 2009
PY  - 2009///
CY  - Australia
PB  - Cengage
KW  - marketing
KW  - texts and cases
KW  - strategy
KW  - Marketing planning
N1  - Includes index
ER  -