TY  - BOOK
AU  - Hollensen, Svend
TI  - Marketing Planning: A global Perspective
AV  - HF5415.13 .H65 2010
PY  - 2010///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - planning
KW  - marketing
KW  - strategy
KW  - implementation
N1  - Includes bibliographical references and index
UR  - www.mcgraw-hill.co.uk
ER  -