TY  - BOOK
AU  - "Verma, Harsh"
TI  - Services Marketing: Text and cases
SN  - 9788177586732
AV  - HD 9980.5 .V47 2009
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - service marketing
KW  - nature of services
KW  - field of services
KW  - customer behavior
KW  - customer relationships
N1  - Includes index; case studies from pg. 450
ER  -