TY  - BOOK
AU  - "Lovelock, Christopher"
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: "People, Technology, Strategy"
SN  - 9788177584509
AV  - HF 5415.13 .L5883 2006
PY  - 2006///
CY  - India
PB  - Pearson Education
KW  - services marketing
N1  - Includes index
ER  -