TY  - BOOK
AU  - "Kotler, Philip."
AU  - "Armstrong, Gary"
TI  - Principles Of Marketing
SN  - 9.78E+12
CY  - "Upper Saddle River, N.J. :"
KW  - MARKETING
N2  - Includes bibliographical references (p. R-1 - R-30) and indexes
ER  -