TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management 
SN  - 9788120327993
AV  - HF 5415.13 .K64 2006
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibl. refs
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -