Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
Material type:
TextPublication details: Los Angeles : SAGE, c2023.Edition: 6th edDescription: xxvi, 358 p. : ill. (chiefly col.) ; 28 cmISBN: - 9781071846650 (pbk.)
- 659.1 22
- HF5823 .A758 2023
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General books
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PAC UNIVERSITY General Stacks | Non-fiction | HF5823 .A758 2023 (Browse shelf(Opens below)) | C.1 | Available | 28107 | |||
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General books
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PAC UNIVERSITY General Stacks | Non-fiction | HF5823 .A758 2023 (Browse shelf(Opens below)) | C.2 | Available | 28108 | |||
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General books
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PAC UNIVERSITY General Stacks | Non-fiction | HF5823 .A758 2023 (Browse shelf(Opens below)) | C.3 | Available | 28109 |
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| HF 5726 .S53 2014 How to write business letters | HF5821 .B62 2013 Contemporary advertising and integrated marketing communications / | HF5823 .A758 2023 Advertising creative : | HF5823 .A758 2023 Advertising creative : | HF5823 .A758 2023 Advertising creative : | HF5823 .B387 2015 Advertising and promotion : | HF5823 .B387 2015 Advertising and promotion : |
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.