Strategic communication : an introduction to theory and global practice / Jesper Falkheimer and Mats Heide.
Material type:
- text
- unmediated
- volume
- 9780367769260
- 9780367769291
- 658.4/5 23/eng/20220210
- HD30.3 .F35 2023
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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PAC UNIVERSITY General Stacks | HD30.3 .F35 2023 (Browse shelf(Opens below)) | C.1 | Available | 28001 | |||
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PAC UNIVERSITY General Stacks | HD30.3 .F35 2023 (Browse shelf(Opens below)) | C.2 | Available | 28002 | |||
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PAC UNIVERSITY General Stacks | HD30.3 .F35 2023 (Browse shelf(Opens below)) | C.2 | Available | 28009 |
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HD30.3 .C667 2023 Corporate communication : | HD30.3 .F35 2023 Strategic communication : | HD30.3 .F35 2023 Strategic communication : | HD30.3 .F35 2023 Strategic communication : | HD 30.3 .G378 2021 Corporate Communications in restructuring Phases | HD 30.3 .G378 2021 Corporate Communications in restructuring Phases | HD 30.3 .G378 2021 Corporate Communications in restructuring Phases |
Includes bibliographical references and index.
"This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Advanced Undergraduate and Postgraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden"-- Provided by publisher.