Principles of marketing / Philip Kotler ... [et al.].

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Material type: Text

TextPublication details: Harlow, England ; New York : Pearson 2019Edition: 8th European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	HF5415 .K636 2019 (Browse shelf(Opens below))	C.1	Available		27441

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Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.