International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Material type:
TextPublication details: Thousand Oaks : SAGE Publications, 2007.Description: 1 online resourceISBN: - 1412914140 (cloth)
- 9781412914147 (cloth)
- 1412914159 (pbk.)
- 9781412914154 (pbk.)
- 659.2 22
- HM1221 .C87 2007
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Includes bibliographical references (p. 265-281) and index.
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.