Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page Limited, 2010.Edition: 3rd edDescription: ix, 150 p. : ill. ; 24 cmISBN: - 9780749460778
- 0749460776
- 9780749461102 (ebk)
- 0749461101 (ebk)
- HD 30.28 .W665 2010
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Includes bibliographical references and index.
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.