Marketing research : an integrated approach / Alan Wilson.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.Edition: 2nd edDescription: xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 027369474X (alk. paper)
- 9780273694748
- HF5415.2 .W558 2006
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
General books
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PAC UNIVERSITY General Stacks | HF5415.2 .W558 2006 (Browse shelf(Opens below)) | Available | 24156 |
Total holds: 0
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| HF 5415.2 .M35548 2011 C.4 Marketing research | HF 5415.2 .M35548 2011 C.5 Marketing research | HF5415.2 .P373 2007 c.2 Marketing research / | HF5415.2 .W558 2006 Marketing research : | HF 5415.3 .A83 1998 C.1 Consumer behavior and marketing action | HF 5415.3 .A83 1998 C.2 Consumer behavior and marketing action | HF 5415.3 .A83 1998 C.4 Consumer behavior and marketing action |
Includes bibliographical references and index.