Making innovation work : how to manage it, measure it, and profit from it / Tony Davila, Marc J. Epstein, Robert D. Shelton.

Includes bibliographical references and index.

Driving success : how you innovate determines what you innovate -- Mapping innovation : what is innovation and how do you leverage it? -- Choosing your destiny : how to design a winning innovation strategy -- Organizing for innovation : how to structure a company for innovation -- Management systems : designing the process of innovation -- Illuminating the pathway : how to measure innovation -- Rewarding innovation : how to design incentives to support innovation -- Learning innovation : how do organizations become better at innovating? -- Cultivating innovation : how to design a winning culture -- Conclusion : applying the innovation rules to your organization.