Business in action / Courtland L. Bovee, and John V. Thill
Material type:
- HF 1008 .B685 2015
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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PAC UNIVERSITY General Stacks | HF 1008 .B685 2015 (Browse shelf(Opens below)) | Available | 22160 |
Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Forms of ownership -- Entrepreneurship and small-business ownership -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Employee motivation -- Human resources management -- Labor relations -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.