Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Material type:
TextPublication details: New Delhi, India : Dorling Kindersley (India) Pvt. Ltd., 2011.Edition: 12th edDescription: xi , 708 p. : ill. ; 28 cmISBN: - 9780136107064
- 978-81-317-5531-0
- HF 5415.135 .K47 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General books
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VALLEY ROAD General Stacks | VRC HF 5415.135 .K47 2010 (Browse shelf(Opens below)) | C.1 | Available | 20450 |
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| VRC HF 5415.127 .W45 2004 C.1 Handbook of market segmentation : | VRC HF 5415.135 .A53 2010 Analysis and decision / | VRC HF 5415.135 .A53 2010 Analysis and decision / | VRC HF 5415.135 .K47 2010 Strategic marketing problems : | VRC HF 5415.335 .D45 2010 Delivering customer value through marketing / | VRC HF 5415.335 .D45 2010 Delivering customer value through marketing / | VRC HF 5415.1265 .I57 2006 C.5 Internet Marketing |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.