Services marketing : People, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
Material type:
TextPublication details: Delhi : Pearson, 2011.Edition: 7th edDescription: xxii, 683 p. : ill. ; 28 cmISBN: - 9780136118749
- 9780136107217
- 978-81-317-5939-4
- HF 5415.13 .L684 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General books
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PAC UNIVERSITY General Stacks | HF 5415.13 .L684 2011 C.3 (Browse shelf(Opens below)) | C.3 | Available | 22157 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.13 .L684 2011 (Browse shelf(Opens below)) | C.2 | Available | 20455 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.13 .L684 2011 (Browse shelf(Opens below)) | C.1 | Available | 20454 |
Total holds: 0
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| HF 5415.13 .L5883 2006 C.1 Services Marketing | HF 5415.13 .L5883 2006 C.2 Services Marketing | HF 5415.13 .L5883 2006 C.3 Services Marketing | HF 5415.13 .L684 2011 C.3 Services marketing : | HF 5415.13 .M3 2013 Marketing management: a South Asian perspective | HF 5415.13 .O39 2017 Marketing management: integrated perspectives | HF5415.13 .P32 2006 The manager's guide to competitive marketing strategies, third edition |
Includes bibliographical references and indexes.