Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type:
TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN: - 9780749461935
- 9780749461942
- 0749461942
- HF 5415.123 .S65 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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PAC UNIVERSITY General Stacks | HF 5415.123 .S65 2011 C.5 (Browse shelf(Opens below)) | C.5 | Checked out | 14/10/2015 | TXT6088 | ||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.123 .S65 2011 C.6 (Browse shelf(Opens below)) | C.6 | Available | TXT6089 | |||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.123 .S65 2011 C.2 (Browse shelf(Opens below)) | C.2 | Available | TXT6085 | |||
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General books
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PAC UNIVERSITY General Stacks | HF 5415.123 .S65 2011 C.3 (Browse shelf(Opens below)) | C.3 | Available | TXT6086 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.123 .S65 2011 C.4 (Browse shelf(Opens below)) | C.4 | Available | TXT6087 | |||
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General books
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VALLEY ROAD General Stacks | VRC HF 5415.123 .S58 2011 C.1 (Browse shelf(Opens below)) | C.1 | Available | TXT6084 |
Browsing VALLEY ROAD shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| VRC HF 5415.123 .O9 2008 C.2 Intergrated Marketing Communication | VRC HF 5415.123 .S54 2013 C.2 Advertising, promotion, and other aspects of integrated marketing communications / | VRC HF 5415.123 .S58 2011 C.1 Marketing communications : | VRC HF 5415.123 .S65 2011 C.4 Marketing communications : | VRC HF 5415.127 .W45 2004 C.1 Handbook of market segmentation : | VRC HF 5415.135 .A53 2010 Analysis and decision / | VRC HF 5415.135 .A53 2010 Analysis and decision / |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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