The blueprint for strategic advertising : (Record no. 30422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01646cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19042131 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190828080615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160404s2017 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016015412 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765646576 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765646583 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781315618661 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Language of cataloging | eng |
| Transcribing agency | PACU |
| Description conventions | rda |
| Modifying agency | PACU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B4537 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berman, Margo, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The blueprint for strategic advertising : |
| Remainder of title | how critical thinking builds successful campaigns / |
| Statement of responsibility, etc. | Margo Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Development of strategy : structural components -- Audience strategy : architectural perspective -- Creative strategy : structural support webbing -- Conceptual strategy : presentation drawing -- Verbal communication strategy : architectural rendering -- Visual communication strategy : design drawing -- Media strategy: multi-tier application development -- Interactive strategy : user-centered design -- Campaign strategy : architectural model -- Global strategy : architectural blueprint. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 818 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Critical thinking. |
| 9 (RLIN) | 3469 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 111 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book on Ebsco Host |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | Ebsco Database | 28/08/2019 | Purchase | E-book on Ebscohost | 28/08/2019 | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1271550 | 28/08/2019 | E-Book on Ebsco Host |