Principles of marketing (Record no. 28363)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324323794 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Language of cataloging | eng |
| Transcribing agency | PACU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K87 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | David L. Kurtz and Louis E. Boone |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia: |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Lii, 656 p. |
| Other physical details | ill. (chiefly col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes chapter notes and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 499 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | General books |
| Classification part | HF 5415 |
| Call number suffix | 2006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 16/05/2016 | Purchase | 24 | 1 | HF 5415 .K87 2006 | 22620 | 13/06/2024 | 27/05/2024 | 16/05/2016 | General books |