Normal view MARC view ISBD view

Planning and managing public relations campaigns : (Record no. 28130)

MARC details
000 -LEADER
fixed length control field	03112cam a22002898i 4500
001 - CONTROL NUMBER
control field	18762935
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20160310164204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150827s2015 enk 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749468736 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN	9780749468743 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency	PACU
Language of cataloging	eng
Transcribing agency	PACU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 59
Item number	.G686 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Gregory, Anne,
Dates associated with a name	1953-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Planning and managing public relations campaigns :
Remainder of title	a strategic approach /
Statement of responsibility, etc	Anne Gregory.
250 ## - EDITION STATEMENT
Edition statement	Fourth edition.
300 ## - PHYSICAL DESCRIPTION
Extent	214 p.
Other physical details	ill.
Dimensions	24 cm
490 0# - SERIES STATEMENT
Series statement	PR in practice
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	includes index
520 ## - SUMMARY, ETC.
Summary, etc	"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PR in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. "--
520 ## - SUMMARY, ETC.
Summary, etc	"Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Public relations
Geographic subdivision	Great Britain.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BUSINESS & ECONOMICS / Public Relations.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BUSINESS & ECONOMICS / Advertising & Promotion.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BUSINESS & ECONOMICS / Marketing / General.
Source of heading or term	bisacsh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Item type	General books
Classification part	HD 59
Call number suffix	2015

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Copy number	Price effective from	Koha item type
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	10/03/2016	Purchase	15	2	HD 59 .G686 2015 C.1	22255	20/06/2023	05/06/2023	C.1	10/03/2016	General books
Library of Congress Classification	VALLEY ROAD	PAC UNIVERSITY	General Stacks	10/03/2016	Purchase	4	2	VRC HD 59 .G686 2015 C.2	22256	27/03/2018	01/02/2018	C.2	10/03/2016	General books
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	12/01/2018	Purchase	8	3	HD 59 .G686 2015 C.3	24389	14/12/2023	07/11/2023	C.3	12/01/2018	General books
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	12/01/2018	Purchase	7	3	HD 59 .G686 2015 C.4	24390	14/08/2024	07/08/2024	C.4	12/01/2018	General books
Library of Congress Classification	PAC UNIVERSITY	PAC UNIVERSITY	General Stacks	12/01/2018	Purchase	3		HD 59 .G686 2015 C.5	24391	15/11/2023	06/11/2023	C.5	12/01/2018	General books