Marketing essentials / (Record no. 26027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00815nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20352 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140607142347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140529b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780-7517-8935-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PAC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .M37 2010 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Chartered Institute of Marketing |
| 9 (RLIN) | 148 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc. | The Chartered Institute of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | BPP Learning Media Ltd, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi , 208 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 499 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Theory and practice |
| 9 (RLIN) | 501 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Tools |
| 9 (RLIN) | 502 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing planning process |
| 9 (RLIN) | 503 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Machattie, Kate |
| 9 (RLIN) | 174 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | VALLEY ROAD | VALLEY ROAD | General Stacks | 29/05/2014 | VRC HF 5415 .M37 2010 | 20352 | 29/05/2014 | C.2 | 29/05/2014 | General books | |||||
| Library of Congress Classification | VALLEY ROAD | VALLEY ROAD | General Stacks | 14/06/2014 | VRC HF 5415 .M37 2010 | 20351 | 14/06/2014 | C.1 | 14/06/2014 | General books |