Marketing Planning (Record no. 25669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PACU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140715093816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130524s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PACU |
| Language of cataloging | eng |
| Transcribing agency | PACU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H65 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 9 (RLIN) | 1845 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Planning |
| Remainder of title | A global Perspective |
| Statement of responsibility, etc. | Svend Hollensen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c2010 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 430 p.; |
| Other physical details | ill. |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | planning |
| 9 (RLIN) | 1846 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing |
| General subdivision | strategy |
| 9 (RLIN) | 1847 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | implementation |
| 9 (RLIN) | 1848 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="www.mcgraw-hill.co.uk">www.mcgraw-hill.co.uk</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | 3 Days Short Loan |
| Classification part | HF5415.13 |
| Item part | .H65 |
| Call number suffix | 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 13/03/2014 | Purchase | 5 | 1 | HF5415.13 .H65 2010 C.10 | TXT5941 | 24/07/2019 | 17/07/2019 | C.10 | 13/03/2014 | General books | ||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | HF5415.13 .H65 2010 C.4 | TXT5935 | 15/07/2014 | C.4 | 15/07/2014 | General books | |||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | 1 | HF5415.13 .H65 2010 C.6 | TXT5937 | 08/11/2017 | 08/11/2017 | C.6 | 15/07/2014 | General books | |||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | HF5415.13 .H65 2010 C.7 | TXT5938 | 15/07/2014 | C.7 | 15/07/2014 | General books | |||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | HF5415.13 .H65 2010 C.8 | TXT5939 | 15/07/2014 | C.8 | 15/07/2014 | General books | |||||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | 3 | HF5415.13 .H65 2010 C.9 | TXT5940 | 27/11/2019 | 25/11/2019 | c.9 | 15/07/2014 | General books | |||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | 1 | HF5415.13 .H65 2010 C.3 | TXT5934 | 29/01/2021 | 13/01/2021 | C.3 | 15/07/2014 | General books | |||||
| Library of Congress Classification | PAC UNIVERSITY | PAC UNIVERSITY | General Stacks | 15/07/2014 | Purchase | HF5415.13 .H65 2010 C.2 | TXT5933 | 15/07/2014 | C.2 | 15/07/2014 | General books | |||||||
| Library of Congress Classification | VALLEY ROAD | VALLEY ROAD | General Stacks | 15/07/2014 | Purchase | VRC HF 5415.13 .H65 2010 C.1 | TXT5932 | 19/02/2015 | C.1 | 15/07/2014 | General books | |||||||
| Library of Congress Classification | VALLEY ROAD | VALLEY ROAD | General Stacks | 15/07/2014 | Purchase | VRC HF 5415.13 .H65 2010 C.5 | TXT5936 | 15/07/2014 | C.5 | 15/07/2014 | General books |