Principles Of Marketing / (Record no. 19663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130521s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9.78E+12 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Kotler, Philip." |
| 245 ## - TITLE STATEMENT | |
| Title | Principles Of Marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | "Upper Saddle River, N.J. :" |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm." |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Includes bibliographical references (p. R-1 - R-30) and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Armstrong, Gary" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PAC UNIVERSITY | PAC UNIVERSITY | 13/03/2014 | HF 5415.K636 2008 | 16664 | 13/03/2014 | 13/03/2014 | Reference |