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Factors that determine choice of products market for businesses in the informal sector in Kenya /

Njuguna, Evelyne,

Factors that determine choice of products market for businesses in the informal sector in Kenya / Evelyne Njuguna and Purity Mugambi. - Nairobi, Kenya : Kenya Institute for Public Policy Research and Analysis, 2019. - vii, 42 pages : color illustrations ; 25 cm. - KIPPRA discussion paper ; no. 224, 2019 .

Includes bibliographical references (pages 39-42).

ISBN:

LCCN: 2020338201

Subjects--Topical Terms:
Target marketing--Kenya.
Small business marketing--Kenya.

LC Class. No.: HF5415.127 / .N58 2019

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