Normal view MARC view ISBD view

Branding in the age of Social Media /

Branding in the age of Social Media / Douglas Holt - Boston, MA. Harvard Business School Publishing Corporation c.2016 - 116 p.; ill. : 27 cm. - Vol. 94 No. 3 .

Subjects--Topical Terms:
Branding
Internet marketing
Social media
Marketing management
Customer relations
Charisma-business
Strategic leadership - case study
Start-ups
Strategy and entrepreneurship
Entrepreneurship
Organizational growth
Innovations
Organizational culture
Organizational learning
Employment law
Digital technology
Information systems

LC Class. No.: PER HF 5415.1265 / .H37 2016

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)