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Strategic planning for public relations /

Smith, Ronald D., 1948-

Strategic planning for public relations / Ronald D. Smith. - 5th edition. - New York : Routledge, Taylor & Francis, 2017. - xxxiv, 540 pages ; 24 cm

Includes bibliographical references (pages 508-519) and index.

ISBN: 9781138282056 (hardback) 9781138282063 (pbk.) 9781315270876 (ebook)

Subjects--Topical Terms:
Public relations.
Strategic planning.

LC Class. No.: HM 1221 / .S77 2017

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