Start with why :

Sinek, Simon.

Start with why : how great leaders inspire everyone to take action / Simon Sinek. - New York : Portfolio, 2009. - x, 246 p. : ill. ; 22 cm.

Includes bibliographical references and index.

Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.

9781591842804 1591842808


Leadership.

HD 57.7 / .S549 2009

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