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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. - Eighth Edition. - Boston : Pearson, 2014 - 479 pages ; 27 cm

Includes bibliographical references and indexes.

ISBN: 9780273768685(alk. paper) 0273768689 (alk. paper)

LCCN: 2012046786

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF 1416 / .K44 2014

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