Strategic management :

David, Fred R.,

Strategic management : a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant. - Sixteenth edition. - xxvii, 393 pages ; 28 cm

Includes bibliographical references and indexes.

Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.

9780134167848 0134167848 (alk. paper) 9780134153971 (alk. paper) 0134153979 (alk. paper)

2015040364


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .D3785 2017

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