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Mass communication theories :

DeFleur, Melvin L. 1923-

Mass communication theories : explaining origins, processes, and effects / Melvin L. DeFleur. - Boston : Allyn & Bacon, c2010. - xx, 358 p. ; 28cm.

Includes bibliographical references and index.

ISBN: 9780205331727 (pbk.) 0205331726 (pbk.)

Subjects--Topical Terms:
Mass media.

LC Class. No.: P 90 / .D44185 2010

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