Global competitive strategy /

Spulber, Daniel F.

Global competitive strategy / Daniel F. Spulber. - Cambridge : Cambridge University Press, 2011. - xiv, 290 p. : ill., 1 map ; 26 cm.

Includes bibliographical references and index.

9780521367981


Strategic planning.
Strategic planning--Case studies.
International business enterprises--Management.
International business enterprises--Management--Case studies.
Competition, International.
Globalization--Economic aspects.

HD 30.28 / .S6448 2011

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