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Marketing communications :

Fill, Chris.

Marketing communications : contexts, strategies, and applications / Chris Fill. - 4th ed. - New York : Pearson Education LTD, 2005. - p. cm.

Includes bibliographical references and index.

ISBN: 0273687727 (alk. paper)

LCCN: 2005048672

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF 5415.123 / .F55 2005

Dewey Class. No.: 658.8/02

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