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Consumer behavior :

Hoyer, Wayne D.

Consumer behavior : a marketer's tool / Wayne D. Hoyer, and Deborah J. MacInnis - Australia : Cengage Learning, 2010. - 634 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 978-81-315-1283-8

Subjects--Topical Terms:
Consumer behaviour
Consumer behaviour --Psychological aspects

LC Class. No.: HF 5415.32 / .H69 2010

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