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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, and George S. Day - 9th ed. - New Delhi : Wiley India, 2007 - xvii , 774 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 978-81-265-1791-6

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF 5415.2 / .A25 2007

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