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Assessing the marketing environment /

Assessing the marketing environment / The Chartered Institute of Marketing - 2nd ed. - London : BPP Learning Media Ltd, 2010 - xvi ,262 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780-7517-8936-2

Subjects--Topical Terms:
Marketing
Marketing environment

LC Class. No.: HF 5413 / .A87 2010

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