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Services Marketing

"Verma, Harsh"

Services Marketing Text and cases - New Delhi Pearson Education c.2008 - xiv, 470p. ill. 28 cm

Includes index

case studies from pg. 450

ISBN: 9788177586732

Subjects--Topical Terms:
service marketing--nature of services--field of services
customer behavior--customer relationships

LC Class. No.: HD 9980.5 / .V47 2009

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