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Consumer Behavior

Schiffman, Leon G.

Consumer Behavior Leon G. Schiffman and Leslie Lazar Kanuk. - 9th ed. - India Pearson Prentice Hall c.2007 - 1 v. (various pagings) col. ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9788177589993

Subjects--Topical Terms:
Consumer behavior.
Motivation research --Marketing

LC Class. No.: HF5415.32 / .S35 2007

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