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Marketing management

Kotler, Philip.

Marketing management Philip Kotler [and] Kevin Lane Keller - 12th ed. - New Delhi Prentice Hall 2006 - Various pagings : ill.

Includes bibl. refs.

ISBN: 9788120327993

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .K64 2006

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