Tap : unlocking the mobile economy / Anindya Ghose.
Material type:
TextPublication details: Cambridge, MA : MIT Press, 2017.Description: 1 online resourceISBN: - 9780262036276 (hardcover : alk. paper)
- 9780262536059 (paperback)
- HF5548.34 .G46 2017
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E-Book on Ebsco Host
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PAC UNIVERSITY Ebsco Database | E-book on Ebsco Host (Browse shelf(Opens below)) | more online | Available |
Includes bibliographical references and index.
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.