Introduction to mass communication : media literacy and culture / Stanley Baran.
Material type:
TextPublication details: New York : McGraw-Hill, 2013Edition: African EditionDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: - 9781121914063
- 0077286405 (pbk. : alk. paper)
- P90 .B284 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General books
|
PAC UNIVERSITY General Stacks | Non-fiction | P90 .B284 2013 (Browse shelf(Opens below)) | C.1 | Available | 22380 | |||
|
General books
|
PAC UNIVERSITY General Stacks | Non-fiction | P90 .B284 2013 (Browse shelf(Opens below)) | C.3 | Available | 22382 | |||
|
General books
|
VALLEY ROAD General Stacks | Non-fiction | VRC P 90 .B284 2013 (Browse shelf(Opens below)) | C.2 | Available | 22381 |
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
Click on an image to view it in the image viewer