Publishing for profit : successful bottom-line management for book publishers / Thomas Woll ; foreword by Dominique Raccah.
Material type:
TextPublication details: Chicago, Ill. : Chicago Review Press, c2014.Edition: Fifth edDescription: xxviii, 370 p. : ill. ; 23 cmISBN: - 9781613749739
- Z 471 .W58 2014
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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PAC UNIVERSITY General Stacks | Z 471 .W58 2014 C.3 (Browse shelf(Opens below)) | C.3 | Available | 24372 | |||
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General books
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PAC UNIVERSITY General Stacks | Z 471 .W58 2014 C.1 (Browse shelf(Opens below)) | C.1 | Available | 22263 | |||
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General books
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VALLEY ROAD General Stacks | VRC Z 471 .W58 2014 C.2 (Browse shelf(Opens below)) | C.2 | Available | 22264 |
Includes index.
C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.