A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.

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Material type: Text

TextPublication details: New York : Viking, 2002.Description: xix, 220 p. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	Non-fiction	HD 69.B7 B36 2002 (Browse shelf(Opens below))	Available		19782

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Includes index.