Selling and sales management / David Jobber and Geoff Lancaster
Material type:
TextPublication details: India : Dorling Kindersley India Pvt. Ltd., 2009Edition: 7th edDescription: xxi , 526 p. : ill. ; 25 cmISBN: - 978-81-317-2586-3
- HF 5438.25 .J63 2009
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General books
|
VALLEY ROAD General Stacks | VRC HF 5438.25 .J63 2009 (Browse shelf(Opens below)) | C.1 | Available | 20395 | |||
|
General books
|
VALLEY ROAD General Stacks | VRC HF 5438.25 .J63 2009 (Browse shelf(Opens below)) | C.2 | Available | 20396 |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.