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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.

By: Berger, Arthur Asa.
Material type: materialTypeLabelBookEdition: Fourth Edition.Description: 23cm xvii, 415 p.Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology
Contents:
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
 General books General books PAC UNIVERSITY
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Non-fiction P91.3 .B385 2016 (Browse shelf) C.1 Available 22244
 General books General books PAC UNIVERSITY
General Stacks
Non-fiction P91.3 .B385 2016 (Browse shelf) C.2 Available 22245
 General books General books PAC UNIVERSITY
General Stacks
Non-fiction P91.3 .B385 2016 (Browse shelf) C.3 Available 22246
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Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references and index.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.


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